![]() ![]() For instance, PepsiCo’s long-standing relationship with the NFL, including the Super Bowl Halftime Show, has been a cornerstone of their sports marketing efforts. Their strategies include multi-million dollar deals with major sports leagues and events. PepsiCo, through its various brands, has been a significant player in sports sponsorships. Adidas focuses on creating innovative campaigns that blend sports performance with cultural influence, leveraging their sponsorships to enhance brand visibility and consumer engagement. Their strategy includes sponsoring major sports events and teams, like their $1.3 billion deal with Manchester United. Event/TeamĪdidas, another giant in sports apparel, has made significant sponsorship investments. For instance, their sponsorship deal with the NFL, worth over $1 billion, and their enduring association with Michael Jordan, which revolutionized athlete endorsements, stand out as key examples of their impactful approach. Notable campaigns include long-term deals with global sports icons and major teams. With a strategy focusing on high-profile collaborations and endorsements, Nike has spent billions in this domain. Nike’s influence in sports sponsorship is unparalleled. ![]() The Biggest Sport Sponsorships Deals in History Apparel and Footwear Nike ![]()
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